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0205608132

Head's Broadcasting in America: A Survey of Electronic Media

List Price: $154.95
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Product Description

After fifty years of market prominence and incredible demand from loyal users, Head’s Broadcasting in America’s tenth edition returns as the celebrated market leader in its field with its renowned treatment of electronic media as a social force and with a distinguished new author team from Sydney Head's legacy school, the University of Miami.


Head’s Broadcasting in America distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This text will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you explore the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.

Product Specifications

Author
  • Michael A. McGregor
  • Paul D. Driscoll
  • Walter Mcdowell
Binding
Hardcover
Brand
McGregor Michael A Driscoll Paul D McDowell Walter
EAN
9780205608133
EANList
  • 9780205608133
Edition
10
Feature
Head s Broadcasting in America A Survey of Electronic Media 10th Edition
ISBN
0205608132
IsEligibleForTradeIn
1
ItemDimensions
  • 1070
  • 850
  • 215
  • 70
Label
Routledge
Languages
  • English, Published English, Original Language English, Unknown
Manufacturer
Routledge
MPN
Illustrated
NumberOfItems
1
NumberOfPages
360
PackageDimensions
  • 60
  • 1070
  • 257
  • 840
PackageQuantity
1
PartNumber
Illustrated
ProductGroup
Book
ProductTypeName
ABIS_BOOK
PublicationDate
2009-02-03
Publisher
Routledge
ReleaseDate
2009-02-08
Studio
Routledge
Title
Head's Broadcasting in America: A Survey of Electronic Media
TradeInValue
  • 240
  • USD
  • $2.40
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US
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